Effective date: August 9, 2026
Forest Lanes (“Forest Lanes,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through our website at forestlanes.com (the “Site”), how we use and share it, and the rights you have — including rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”).
1. INFORMATION WE COLLECT
Information you provide to us
We collect information you give us directly, such as when you sign up for our email list, join our text (SMS) club, submit a contact form, or otherwise communicate with us. This may include your name, email address, and mobile phone number.
Information collected automatically
When you visit the Site, certain information is collected automatically through cookies and similar technologies, including your IP address, browser and device type, pages viewed, and how you interact with the Site. We use Google Analytics to help us understand Site usage (see Section 4).
Information handled by our booking and payment providers
Lane reservations, event bookings, gift cards, and payments are handled by third-party providers (Meriq and Brunswick). Information you submit through those platforms is collected and processed by them under their own privacy policies. We do not collect or store your full payment card details on this Site.
2. CATEGORIES OF PERSONAL INFORMATION (CCPA)
2. Categories of Personal Information (CCPA)
In the past 12 months, we may have collected the following categories of personal information:
Identifiers — Name, email address, phone number, and IP address.
Commercial information — Records of services you inquired about or reserved.
Internet or network activity — Your browsing activity on the Site and analytics data.
Geolocation data — Approximate location inferred from your IP address.
We do not knowingly collect Social Security numbers, driver’s license numbers, financial account credentials, precise geolocation, or other sensitive personal information through this Site.
3. how we use your information
- To respond to your inquiries and provide information you request;
- To send marketing emails and text messages if you have opted in (see Sections 5 and 6);
- To operate, maintain, and improve the Site;
- To analyze Site usage and measure the effectiveness of our content;
- To protect the security of the Site and prevent fraud or misuse;
- To comply with legal obligations.
4. cookies & analytics
We use cookies and similar technologies to operate the Site and understand how it is used. We use Google Analytics, which sets cookies to collect information about your visit. This information helps us improve the Site. You can learn about Google’s practices at policies.google.com/privacy and opt out of Google Analytics using Google’s browser add-on at tools.google.com/dlpage/gaoptout.
Most browsers let you refuse or delete cookies through their settings. Blocking cookies may affect how parts of the Site function.
5. email marketing
f you subscribe to our email list, we use Flodesk to send you promotional and informational emails. You can unsubscribe at any time using the link in any marketing email, or by contacting us. Transactional communications (such as replies to your inquiries) are not marketing emails.
6. Text Message (SMS) Club
If you opt in to our text club, you consent to receive recurring marketing and informational text messages from Forest Lanes at the mobile number you provide. Consent is not a condition of any purchase.
- Message frequency varies.
- Message and data rates may apply, depending on your mobile carrier and plan.
- To opt out at any time, reply STOP to any message. You will receive a confirmation and no further marketing texts.
- For help, reply HELP or contact us at (949) 770-0055.
- Carriers are not liable for delayed or undelivered messages.
Your mobile information is not shared. We do not sell, rent, or share mobile phone numbers or SMS opt-in data with third parties or affiliates for their marketing purposes. Phone numbers collected for the text club are used only to deliver our own messages and are shared solely with the service providers that help us operate the program.
7. how we share information
We share personal information only as needed to run our business:
- Service providers who perform functions on our behalf, such as website hosting, email delivery (Flodesk), text messaging, analytics (Google), and reservations, payments, and gift cards (Meriq, Brunswick). These providers may use the information only to perform services for us.
- Legal and safety reasons, such as to comply with law, respond to lawful requests, or protect the rights, property, or safety of Forest Lanes, our guests, or others.
- Business transfers, in connection with a merger, acquisition, or sale of assets.
We do not sell or “share” your personal information
We do not sell your personal information for money. We also do not “share” your personal information for cross-context behavioral advertising as those terms are defined under the CCPA. We do not run third-party advertising pixels on this Site.
8. your california privacy rights
If you are a California resident, you have the following rights, subject to certain exceptions:
- Right to know the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it;
- Right to delete personal information we have collected from you;
- Right to correct inaccurate personal information;
- Right to opt out of the sale or sharing of personal information (note: we do not sell or share personal information);
- Right to limit the use of sensitive personal information (note: we do not collect sensitive personal information through this Site);
- Right to non-discrimination for exercising your privacy rights.
How to exercise your rights
You may submit a request by emailing info@forestlanes.com or calling (949) 770-0055. We will verify your request by confirming information we have on file. You may use an authorized agent to submit a request on your behalf, subject to verification. We will not discriminate against you for exercising your rights.
Global Privacy Control
Some browsers and extensions let you broadcast an opt-out preference signal, such as the Global Privacy Control (GPC). Because we do not sell or share personal information, there is no sale or sharing for such a signal to opt out of; however, we honor recognized opt-out preference signals where required by law.
9. data retention
We keep personal information only as long as needed for the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.
10. security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. children's privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.
12. third-party links
The Site may link to third-party websites and services, including our reservation and gift card providers. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
13. changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” above. Material changes will be reflected on this page.
14. Contact us
If you have questions about this Privacy Policy or your personal information, please contact us:
Forest Lanes
22771 Centre Dr, Lake Forest, CA 92630
Phone: (949) 770-0055
Email: info@forestlanes.com